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New Service Relays Customer Texts to In-Store Phone Lines

By Jack M. Germain Sep 29, 2020 5:11 AM PT Toronto-based telecom company Unite Communications in July launched a subsidiary company called TextMeAnywhere to help retailers...

SEO: How to Target High-demand Keywords (or Not) | Practical Ecommerce

Search engine optimization often has lofty goals, such as ranking on page one for a high-demand phrase. How can you reach a seemingly impossible...

14 Tools to Sell on Facebook and Instagram | Practical Ecommerce

Shopping on Facebook and Instagram is finally here. With the recent launches of Shops on both apps and Live Shopping and the expansion of...

9 Pointers for High-converting Instagram Ads | Practical Ecommerce

Instagram ads appear in users’ feeds. They look like a regular post but with a sponsored label and a colored call-to-action button. Images drive Instagram....

‘My Wife Quit’ Founder on SMS Marketing, SaaS Platforms, osCommerce | Practical Ecommerce

In 2007 Steve Chou’s wife, Jennifer, wanted to spend more time with their growing family. So she quit her job. The Chous launched Bumblebee...

Virtual Travel Marketing’s Cure for Wanderlust

While many people have been stuck at home during the pandemic, virtual travel marketing has emerged to help fill the void felt by those...

Covid-19 Exposes Inefficiencies in B2B Accounts Receivable | Practical Ecommerce

The ongoing pandemic has exacerbated long-standing inefficiencies with the B2B accounts receivable process, such as manual entry, little standardization, and errant data. Accounts receivable personnel...

7 Google Analytics Tips for Measuring Organic Search | Practical Ecommerce

Search engine optimization relies on the ability to measure performance. Google Analytics can make the task easier. What follows are seven tips to help. Measuring...

Forget Black Friday Sales this 2020 Holiday | Practical Ecommerce

The upcoming holiday shopping season is bound to shake the ecommerce sector. If you haven’t yet finalized your holiday sales schedule, now’s the time...

FAQ Snippets Expand Organic Search Visibility | Practical Ecommerce

Schema is a type of structured data that helps search engines understand the meaning of a web page. It’s contextually descriptive code. For example,...

The Ease and Risk of Buy Now Pay Later Plans

By Jack M. Germain Sep 22, 2020 4:30 AM PT Buy now pay later, or "BNPL" services are growing in popularity during the pandemic as they...

Amazon Live: 12 Shows from Influencers, Sellers, Brands | Practical Ecommerce

Amazon Live combines streaming video with online shopping, letting influencers, sellers, and brands engage and interact with consumers in real-time. Show hosts demonstrate and...

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Ecommerce Product Releases: October 1, 2020 | Practical Ecommerce

Here is a list of product releases and updates for late-September from companies that offer services to online merchants. There are updates on social...

How to Implement & Succeed With Marketing Automation

Emails. Social media posts. PPC campaigns. Wait — another email. Don’t miss that new lead that just downloaded your online course! The life of a...

To the O We Go: Hannah Ranfranz

With this year’s Olympia set to be one like never before, athletes around the world are prepping to show off their best physiques yet...

How to Make the Best of Facebook Ad Targeting, According to HubSpot’s Paid Ad Specialist

With a potential advertising reach of 1.9 billion users, Facebook is undeniably one of the most powerful platforms to market your products or services. As...