Thursday, October 1, 2020

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Google Lighthouse SEO Scores of Every Shopify Theme | Practical Ecommerce

This is the third article in my series on analyzing Shopify themes. The first article used Google’s PageSpeed Insights tool to rank the performance of...

Is Page One Overrated? The Truth About Organic Search Results

For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it.  Every SEO strategy ever...

Ecommerce in France: Loyalty to Domestic Sellers | Practical Ecommerce

France has the third-largest population in Europe with 65.3 million residents and the second-largest ecommerce market. French consumers are loyal to their national brands...

The Ultimate Guide to Cybersecurity

If asked you to list the most valuable things you own, how would you answer? I guess this would be another way of asking...

Banned by Google Ads, SpyGuy.com Ponders Alternative Channels | Practical Ecommerce

Ecommerce entrepreneurs understand the need for multiple revenue channels.  Relying exclusively on, say, Facebook or Amazon or Google can lead to disruptions. And that’s...

How to Set Up Automated Email Marketing Workflows (+ Examples)

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don't have any automated email...

Digital Sales Boom Puts Spotlight on Fraud Control Systems

The move by retailers to online and mobile selling to survive the pandemic has resulted in a significant increase in digital fraud activity. The "2020...

Ecommerce Product Releases: August 16, 2020 | Practical Ecommerce

Here is a list of product releases and updates for mid-August from companies that offer services to online merchants. There are updates on virtual...

Bringing Universities and HubSpot Clients Together: An Experiment in Applied Learning

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our...

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Ecommerce Product Releases: October 1, 2020 | Practical Ecommerce

Here is a list of product releases and updates for late-September from companies that offer services to online merchants. There are updates on social...

How to Implement & Succeed With Marketing Automation

Emails. Social media posts. PPC campaigns. Wait — another email. Don’t miss that new lead that just downloaded your online course! The life of a...

To the O We Go: Hannah Ranfranz

With this year’s Olympia set to be one like never before, athletes around the world are prepping to show off their best physiques yet...

How to Make the Best of Facebook Ad Targeting, According to HubSpot’s Paid Ad Specialist

With a potential advertising reach of 1.9 billion users, Facebook is undeniably one of the most powerful platforms to market your products or services. As...

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